Why do developers put up with “Crunch time”?

Twitter Summary: Given the well known increased risk of burnout during “Crunch Time,” why do developers put up with it?

I have a new post up at blog@CACM, “Why do Software developers put up with ‘Crunch Time’?“ about managing software developers during the push to launch.

Included with this one is a story about my experience on Amazon Auctions. The blog post was inspired by reading about an open letter posted by the wives of Rockstar games and the months they have been dealing with absentee spouses while they try to release the game, and an article from Harvard Business Review about what motivated workers the most. The serendipity of reading the two the same day was a great reminder of the importance of recognizing the employees are the company’s most important asset.

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